Visual design

Get a cost estimate for logo, brand identity or graphic design

These questions should be helpful as a starting place for conceptualizing a logo, or for organizing the content and preparing the materials for a marketing item. This information will be central to the design process and will be used to appoximate time and cost estimates.

For logo or brand identity design, having examples of logos or graphics that appeal to you can be handy.

For a marketing item, start by drawing up a rough outline of your content and list any graphics, photos or other visuals to be presented.

What is the evolution of a logo or brand? What materials are needed for a marketing item? Learn about the design process.
Understand the process

Tailoring a logo, brand identity or marketing item design for a target audience, demographic or market

1. What is your target audience?


(eg: Retailers, fashionistas, home buyers, 18-35s, etc.)

2. What does your audience seek?


(eg: Product, service, hot trends, information, etc.)

3. What do you want to communicate to your audience?


(eg: Professionalism, excitement, quality, security, etc.)

Design considerations for producing striking, engaging, and high visibility logos, brands and marketing materials

1. Describe the style & mood you envision


(eg: Stylish, corporate, clean, fun, professional, etc.)

2. Are there any color preferences/requirements?


(eg: Company colors, PMS colors, etc.)

3. Do you have related photographic/graphic materials?


(eg: Logo, product photos, illustrations, etc.)

Intelligent copywriting and content layout for marketing materials and promotional items

1. What type of content do you envision?


(eg: Sales/promotional, educational, political, etc.)

2. Generally, in what format is your content?


(eg: Text only, product photos, diagrams/charts, etc.)

3. Do you have any additional photo/graphic needs?


(eg: Photos, diagrams/charts, illustrations, etc.)

Planning, preparing and organizing information and materials for printed collateral

1. What type of project is this?


(eg: Logo, 1/4 page magazine ad, 2-sided brochure, etc.)

2. Do you have a specific deadline?


(eg: ASAP, three weeks, end of April, etc.)

3. If a logo, will you also need business stationery?


(eg: Business cards, letterhead & envelope, etc.)

Selling more products using smart, high quality printed marketing materials

1. Will you be promoting products?



2. If yes, do they fall into different categories?


(eg: Apparel, services, software, etc.)

3. Do your products have associated info/data?


(eg: Product options, specifications, descriptions, etc.)

4. Do you have a product line sheet?

Work with an experienced graphic designer to produce a high quality logo, brand identity or marketing item that maximizes visibility and exposure

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