ixwa: visual design

Enter whatever pertinent information you have about the project and I'll try to provide you with a reasonably accurate estimate.

If this is for a brochure or newsletter it may be helpful to first draw up a rough content outline to determine what you plan to include and what photo/graphic elements will be called for.

For logo design, it would be helpful to provide links to examples of logos that appeal to you, or to websites and graphics that might serve to underscore a design concept.

Otherwise, the questions on this page should be helpful as a starting place for organizing your thoughts and for preparing the necessary materials.

What is the evolution of a logo design? What materials are needed for a brochure? Learn about the visual design process.

1. What is your target audience?

(eg: Men, the fashion-conscious, film buffs, 18-35s, etc.)

2. What does your audience seek?

(eg: Freedom, product/service, hot trends, fun, etc.)

3. What do you want to communicate to your audience?

(eg: Professionalism, excitement, quality, security, etc.)

1. Describe the style & mood you envision

(eg: Stylish, corporate, clean, fun, professional, etc.)

2. Describe any color preferences/requirements

(eg: Company colors, Pantone codes, earth tones, etc.)

3. Do you have related photographic/graphic materials?

(eg: Logo, photos, diagrams/illustrations, etc.)

1. What type of content do you envision?

(eg: Sales/promotional, educational, political, etc.)

2. Generally, in what format is your content?

(eg: Text only, product photos, diagrams/charts, etc.)

3. Do you have any additional photo/graphic needs?

(eg: Photos, diagrams/charts, illustrations, etc.)

1. What type of project is this?

(eg: Logo, 1/4 page magazine ad, 2-sided brochure, etc.)

2. Do you have a specific deadline?

(eg: ASAP, three weeks, end of November, etc.)

3. If a logo, will you also need business stationery?

(eg: Business cards, letterhead & envelope, etc.)

1. If promoting products, approximately how many?

2. Do your products fall into different categories?

(eg: Apparel, services, software, etc.)

3. Do your products have associated info/data?

(eg: Product options, specifications, descriptions, etc.)

4. Do you have a product line sheet?

Additional comments?

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