Enter whatever pertinent information you have about the project and I'll try to provide you with a reasonably accurate estimate.

If your project calls for multi-page copy it may be helpful to first draw up a rough content outline.

For sales & promotional copy, it would be helpful to provide links to examples of promotions or ad campaigns that appeal to you, or to websites and documents that might serve to underscore a concept.

Otherwise, the questions on this page should be helpful as a starting place for organizing your thoughts and for preparing the necessary information.


1. What is your target audience?

(eg: Athletes, parents, discerning professionals, etc.)

2. What does your audience seek?

(eg: A lifestyle, product/service, knowledge, etc.)

3. What do you want to communicate to your audience?

(ie: What are you selling?)

1. Describe the style & mood you envision

(eg: Formal, friendly, business, candid, etc.)

2. What is the purpose of this copy?

(eg: Sales/promotional, educational, political, etc.)


1. Describe any format preferences/requirements

(eg: Storyboard, less than 50 words, poem, list, etc.)

2. Do you have related product/service information?

(eg: Spec/data sheet, testimonials, competitor ad, etc.)

1. What type of project is this?

(eg: Magazine ad, radio voiceover, TV ad, etc.)

2. Do you have a specific deadline?

(eg: ASAP, three weeks, end of November, etc.)

3. If for TV/radio/web, will you need music or video?

(eg: TV/radio commercials, web ads, jingles, etc.)


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