Powerful, effective ad copy writing services for small business with a focus on marketing, promotions and advertising.

These questions should be helpful as a starting place for identifying the target audience and for defining the content parameters. This information will be central to developing the content and will be used to appoximate time and cost estimates.

Start by drawing up a rough outline of your content needs and itemizing key concepts, themes, phrases and any other ideas to be presented.

Having examples of content or ad copy that appeal to you can be handy.

1. What is your target audience?

(eg: Athletes, parents, discerning professionals, etc.)

2. What does your audience seek?

(eg: A lifestyle, product/service, knowledge, etc.)

3. What do you want to communicate to your audience?

(ie: What are you selling?)

1. Describe the style & mood you envision

(eg: Formal, friendly, business, candid, etc.)

2. What is the purpose of this copy?

(eg: Sales/promotional, educational, political, etc.)

1. Describe any format preferences/requirements

(eg: Storyboard, less than 50 words, poem, list, etc.)

2. Do you have related product/service information?

(eg: Spec/data sheet, testimonials, competitor ad, etc.)

1. What type of project is this?

(eg: Magazine ad, radio voiceover, TV ad, etc.)

2. Do you have a specific deadline?

(eg: ASAP, three weeks, end of October, etc.)

3. If for TV/radio/web, will you need backing music?

(eg: TV/radio commercials, web ads, jingles, etc.)

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